10x More Responses To Your Emails
If you are sending out personalized sales emails and your response rate is less than 10%, your emails could use some work. You may be offering an incredible product or service, but the prospect will never even know what you are selling.
Hubspot created a single email template that can easily help you get new customers. First let’s dig into what’s wrong with common sales emails.
- Too long. No one wants to read a mini ebook in an email.
- Too many ideas. Although the company has an amazing product, highlighting too many value props in their emails confuses readers.
- Too “me me me.” Emails that talk way too much about why you are awesome, and lists your company’s features instead of putting it in terms of value for the customer.
- Too hipster. Wanting to seem young and modern, but overly fancy marketing automation templates makes emails seem impersonal and spammy, even with customization. No one thinks they’re getting a personal email if it’s too pretty.
We’ve gone through the bad, and now it’s time for the good. Here’s the new template:
- Exciting subject line. The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines. You want to create an exciting but credible (not spammy or salesy) subject that intrigues recipients.
- Enticing offer. Give your prospects a reason to respond, and a simple call-to-action. Mentioning your past success with another client they’ve heard of makes this offer seem more realistic and obtainable.
- Personal feel. This sales email has the same basic format and tone of an email you’d send to your mom or best friend. When you’re too formal, you sound stiff and like a salesperson rather than a person-person.
- Social proof. One of your biggest barriers to selling is risk. No one wants to be the first customer and work with a company without credibility or experience. Mentioning one of your customers and the results you delivered to them makes you less of a risk.
Above all else, remember to keep it simple.
Happy Tuesday & Happy Selling!
–Kevin