Trusting Small Businesses?

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Micro-businesses may be small, but they account for more than three-quarters of private-sector employers in the U.S., and more than 1 in 10 jobs across the country!
These businesses may not be comprised of large teams, but together, they’re the backbone of our economy.
Given reduced resources, micro-businesses may not always offer customers the bells and whistles of a larger corporation.


Additionally, customers tend to have a lack of trust in an unknown small business.


Paychex surveyed over 1,000 potential customers to understand how different factors build trust and impact their decision to support local businesses.
Read carefully what influences your potential buyers’ minds.

Small business

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Happy Tuesday & Happy Selling!