Tech keys

In the coming weeks we will continue to highlight some of our premiere clients. “Experience is a master teacher, even when it’s not our own.”  Join us as we get an inside view of our fellow business owners’ struggles, strengths, and experiences!

This week’s interview is with:

Michael Fried, CEO Tech-Keys



How did you get started in the IT industry?
Technology was always something I enjoyed. As a kid I was the go-to techy fix-it guy for family and friends. I started out by working 20 hours a day (and pretty much still do 😉 for another IT firm. After a year, my boss who had moved out of the country recognized my hard work and gave me the option to take over the company and so Tech-Keys was born. We focused on providing the highest level of service and by mid-2010 we had become a well know IT provider for small businesses in NY and NJ.

How did that transition into the company you have become today:
While we started out as a break/fix IT company, we wanted to be able to provide more. I will never forget the day that gave us the direction, back in 2010. I was on the phone with a client. I proudly reported to him that his email servers had gone down at 7:30am, and we had it resolved by 7:37am! I was expecting him to be wowed by our service, instead he made a comment that changed the way I approached IT. He said “it is well known that Tech-Keys is the best at putting out fires, the question is, why there was a fire in the first place”. That got me thinking: what could we as an IT company do to PREVENT issues from occurring. We started doing research and discovered the term “MSP – Managed Service Provider” and instead of being a resource for IT needs ad-hoc, we would instead become an outsourced IT department for small to medium businesses.

Is there really any fool proof way of securing a network? Other than going off the grid completely?
Going off the grid – even a notebook (the paper ones!) is not foolproof. If your coffee spills on it, you will lose all your information! Here is my take: if someone is specifically targeting your network in a targeted attack – they will most likely be successful. Even the CIA can’t withstand every attack. What businesses must do is – #1) make sure that they are not an easy target, #2) make sure you are always aware of the health of your systems, and #3) make sure that you can survive an attack. This is exactly what Tech-Keys does day-in day-out.

We know that you give much of your time to train others to enter the field. Do you feel IT is still a great place for people to start?
Now more than ever! Technology is everywhere. Tech-Keys together with Professional Career Services (PCS) created an IT course to help others get started in the field. We found that people were getting certifications, but didn’t have any hands-on knowledge, and much of what they learned, was no longer applicable. When PCS approached us, we discussed that we wanted to ensure that we could hire people from this course and have them hit the ground running. Thankfully with much success, we were actually able to hire four people from last year’s course!

What made you choose Banquest for your merchant services?
I see Banquest as a company where its leader is constantly questioning “how can we make this industry better?”, and as a result, they are creating an impact. They are innovating in ways that others aren’t. In my humble opinion, this kind of success does not come from a goal to make more money, while that may be a result, the primary drive is to make things better. Whether it is due to their team always being responsive, their innovative payment portal or the customized payment pages which has transformed fundraising and parlor meetings. Tech-Keys is a Banquest partner and fan!


Please feel free to reply with your feedback regarding our new client spotlight series.

Happy Tuesday & Happy Selling!


Banquest Client Spotlight: Tech Keys

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In the coming weeks we will highlight some of our premiere clients. “Experience is a master teacher, even when it’s not our own.”  Join us as we get an inside view of our fellow business owners’ struggles, strengths, and experiences!


Interview with: Meir Eisenstadt, Founding Partner, Auto Filling Services

Auto Filling Services founded in 2013 by Meir Eisenstadt and Aron Knopfler, is a commercial mobile fleet fueling service.  They arrive at night when all the vehicles are usually parked in the company lot and go to each truck and fill up the gas tank.  When the driver arrives in the morning they are ready to go and don’t have to waste time filling up!


What types of clients do you service?  Do you fill up private cars?
We service commercial and industrial clients, including fuel tanks and generators for nursing homes, bus companies, and construction equipment in the tri state area, 24 hours a day/6 days a week.  Private cars is not something we currently do, although we may offer this service in the future.
How did you get into the fuel business?
It was during hurricane Sandy in 2013 and my father ob”m was not well, and my mother’s car was out of fuel.  I had a friend of mine drive from NJ with a trunk full of gas canisters to fill our tank.  That gave me the idea of offering this to others as a service!
Do you think with the advance of electric vehicles, fuel companies will be going the way of the tape cassette?
Car fuel will go first. Trucks have a longer way to go because the changeover of fleets is not a simple process. Trucks are expensive to replace. Electric is not that much cheaper for trucks. It costs a lot to purchase, takes many hours to charge and needs a lot more power to run. Electric cars are generally not as expensive and the savings could add up quickly.
Why would a company not want to use such a service?
There is no reason! Our system saves businesses time and money.  On average, a driver spends 20 – 30 minutes at a gas station filling up a 100 gallon tank. If you have 10 trucks and pay your drivers $20 an hour and it takes them 30 minutes to fuel, it costs you $10 per truck totaling $100 x 21 working days in a month = $2100 monthly!
Where do you purchase your fuel from?
We purchase our fuel directly from the refineries (as opposed to a middleman; i.e. your local gas station).
Do you stock up on gas when prices are cheap?
Yes.  We currently store fuel at one of our locations.  As such we are able to offer contract pricing for customers who want to know their cost for the year. They can lock in their pricing for a year without concerns of fluctuating gas prices.  We are also constantly expanding our storage capabilities to be able to lock in lower fuel prices.
As someone who has taken an idea and turned it into a successful company, what is the greatest challenge you had and how did you overcome it?
Cashflow is one of the biggest challenges.  Every growing company lives or dies by their cashflow.  Banquest Payment Systems has proven to be a crucial partnership for our cashflow needs.  We hope to continue our relationship for many more successful years!

tuesday blog 2

Please feel free to reply with your feedback regarding our new client spotlight series.


Happy Tuesday & Happy Selling!


Banquest Client Spotlight: Auto Filling Services

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I recently used the services of a talented interior design firm.  Shortly thereafter, I received an email with a PDF invoice attached.  Scanning the email I was disappointed to see the only payment method available was to mail a check.  Now, the last time I wrote a check was when the King of Nigeria promised to wire me $10,000,000 as long as I sent him a check for “shipping & handling”… (hint: that was a long time ago.  Nigeria hasn’t had a king for 20 years!)


So I immediately (OK, not really immediately… I had to first buy all the necessary equipment i.e. envelopes and stamps) blew the dust off my checkbook and mailed out my payment.


Long story short, there was a major snow storm.  Check got lost.  Two weeks later they had still not received payment.  They were not happy.  Issued stop-payment. Mailed out another check.  Of course the next day they got the first check. End of story.


Not really.


Before we all went back to our busy lives I introduced the firm to the concept of accepting ACH payments. Any business can be setup with an ACH account which enables them to simply enter a routing and account number (the same info found on the bottom of every check) and automatically withdraw money from their customers account.  The cost of a transaction is typically less than a postage stamp!  So instead of waiting 48 days to get paid, process an ACH debit and the money is in your account within 48 hours!


I also showed them how we can create an online payment link that they can put on their invoices allowing their customers to easily pay them online – on their own!


Take a look at the web page we created for them:

talented interior design

To hear the rest of the story, or if you want to learn more about accepting ACH payments for your business, feel free to email us at


Happy Tuesday & Happy Selling!


Still Waiting For The Check That’s “In-The-Mail”?

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A friend of mine recently emailed me a very interesting article which really got me thinking.


Here is the gist of it…


Harvard researchers found that an alarming 96% of unhappy customers do not complain! They will either stay where they are disappointed or will silently take their business elsewhere. Given this, guessing how many dissatisfied customers you have can be a bit of a mystery. Some suggest dividing by 0.04 the total number of customers that have complained to you directly. For example, if 12 customers complained, then approximately 300 unhappy customers exist [12/0.04 = 300].


Researchers also found that for every one dissatisfied customers, between 8 -20 additional people hear about their negative experience!  Using our above example, 300 unhappy customers can mean that 2,400 people hear about it!


So why do unhappy customers choose to remain silent instead of sharing their complaints with you?


There might be 5 major reasons for that:

  1. You never asked them for feedback
  2. It’s too complicated and requires much effort
  3. They believe you don’t care or there is no point
  4. They simply don’t want to bother
  5. They are afraid of the possible outcome


My dear customers, friends, and blog readers!  At Banquest, we care! We created a 3-Question Survey that will take less than 60 seconds of your time.  It is completely anonymous and hassle free.  It would mean very much to my team and I, if you can click this link to take our customer satisfaction survey!

Happy Tuesday & Happy Selling!


How Many Unhappy Customers Do You Have?

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